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Sh*t My Dad Says: On Joining The Creative Economy
I’ve started a new gig, writing a column/blog for Smarter Business Ideas, a magazine and website for small businesses who use Telstra services. Here’s an excerpt from my first post: When I was at high...
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A digital native title dispute
By Ray Welling In the competition between digital natives – Gen Y, which has grown up with online technology and digital immigrants – those of us who can remember typewriters and phones with cords...
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More social media tools than you can stick a pin into
So you think you’ve finished your studies? You may have graduated years ago, but let me tell you, in today’s economy, school is never out. If you don’t have it already, you need to develop a...
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John Fogerty and the power of revival
I managed to cross off an item on my bucket list over the Easter weekend by attending Bluesfest in Byron Bay. Great music, interesting crowds, and plenty of hemp shirts for sale. One of the highlights...
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A three-hour tour of Internet marketing
http://smarter.telstrabusiness.com/experts/5-things-gilligans-island-can-teach-you-about-internet-marketing.htmHands up – who’s excited by the expansion of commercial television into new digital TV...
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Transforming images of academia
Like the plumber whose house is full of leaky taps, my blog has been sorely neglected over the past few months. In an attempt to bring things up to date, here’s a project I finished last year for...
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The importance of a video content strategy
An interesting post from Shelley Bowen published on the Content Marketing Institute’s website today: “Video today is like desktop publishing was 15 years ago — everyone thinks they can do it,” a...
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The content marketing revolution – and pigs
Here’s an excerpt from an excellent article I came across written by James Carson and published on Econsultancy: “Content marketing costs less than advertising, and more people engage with it. “It...
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Visual content: An anecdotal experience
I have been a frequent sharer on LinkedIn, passing on some of the many interesting articles, etc. I see on my news feed. I have been pretty chuffed to see that my posts average about 50 page views...
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Yes, I’m still here
Wow, it has been a long time between posts. To be honest, I’ve been using LinkedIn as a blogging platform because it’s so easy to share interesting and relevant articles. I will try and get back to...
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